Comparison

Veluni vs iClinic: which is better for your clinic in 2026?

If your goal is a complete medical management system with an electronic record, TISS billing and telemedicine, iClinic is the most complete option in the Brazilian market. If what you want is to put your clinic online with a professional website, 24/7 online booking and a simple management dashboard, Veluni delivers that with a free plan to start. In this comparison we put the two head to head on price, clinic website, booking, reminders and support, with prices verified in September 2026.

Updated September 2026 8 min read By Veluni Health

Quick comparison table

CriteriaVeluniiClinic
Free planYes: 1 doctor, 30 bookings/moNo (5-day free trial)
Billing modelPer clinicPer health professional
Entry priceUS$79/mo (Starter)R$99/mo (Starter, per professional)
Branded clinic websiteYes, on all plansFree profile on iClinic's domain
24/7 online bookingYes, on all plansYes, on all plans
Electronic recordNoYes (SBIS-CFM)
TISS billingNoYes (Plus and up)
TelemedicineNoYes (unlimited on Premium)
Automatic remindersEmail + push (Elite plan)Email/SMS (all); WhatsApp (Plus and up)
Patient page languagesPortuguese, English, SpanishPortuguese
Cancel anytimeYesYes (30% penalty on annual contracts)

What is iClinic?

iClinic is a practice management system launched in 2012 by a USP biomedical informatics team, headquartered in Ribeirão Preto, SP. In 2020 it was acquired by Afya (Nasdaq-listed) for R$182.7 million and now operates as Afya iClinic. The company serves tens of thousands of health professionals in Brazil and abroad, according to its own sites. iClinic is a full PMS: SBIS-CFM certified electronic record, TISS billing, telemedicine, financial modules and online scheduling.

What is Veluni?

Veluni Health is a platform that delivers three products to the clinic: a professional website, 24/7 online booking and a management dashboard. Unlike record systems, Veluni positions itself as the digital presence and booking layer: patients find the clinic on its website, book, reschedule and cancel on their own, and the team follows everything from the dashboard. The platform is available in Portuguese, English and Spanish.

Price: what does each one cost?

The billing model is the first difference. iClinic charges per health professional: the Starter plan is R$99/mo per doctor, Plus R$129/mo, Pro R$169/mo and Premium R$299/mo (official site prices, September 2026). A clinic with 5 doctors on Pro pays around R$845/mo before any negotiated discount. There is no free plan: the trial is 5 days, no credit card.

Veluni charges per clinic, not per doctor. The Free plan (1 doctor, 30 bookings/mo) is free forever. Starter costs R$199/mo (up to 3 doctors, 300 bookings/mo; US$79/mo) and Elite costs R$399/mo (US$179/mo; unlimited doctors and bookings, automatic reminders, booking widget installed on your website). For a clinic with 1 to 3 doctors, Veluni Starter costs less than a single professional on iClinic Pro. For larger clinics the math depends on headcount: on iClinic each added doctor adds R$99 to R$299/mo.

Clinic website: the main difference

This is the most important difference between the two. On Veluni, the clinic gets a full website with its own brand: home page, doctors, hours, contact and booking, in up to 3 languages. On iClinic, the "website" is a free doctor profile hosted on iClinic's own domain (AgendarConsulta.com), showing specialty, training and insurance plans. It is a useful page, but it is not a clinic website: the address belongs to iClinic, the layout is standard and the brand appears on a third-party subdomain. If digital presence with the clinic's brand is a priority, Veluni delivers that on every plan, including the free one.

Online booking

Both offer 24/7 online booking on all plans. On iClinic, patients book through AgendarConsulta.com, synced in real time with the system agenda. On Veluni, patients use the clinic's own booking page: they pick the doctor, date and time and confirm, and the system sends the confirmation email automatically. Veluni also lets patients reschedule and cancel on their own through the email link, which reduces front desk work.

Reminders and no-show reduction

iClinic sends email and SMS reminders on all plans (100 free SMS/mo) and adds WhatsApp reminders and confirmations from the Plus plan; the company claims "up to 30% fewer no-shows" with the feature. Veluni sends an automatic confirmation email on all plans and, on the Elite plan, automatic email and push reminders. Since both reduce no-shows with automatic reminders, the choice here depends more on the channel (WhatsApp on iClinic Plus+; email + push on Veluni Elite) than on the ability to remind.

Dashboard and management

iClinic has a broader dashboard because it is a full management system: custom reports, cash flow, inventory and financial modules (Pro and Premium plans). The Veluni dashboard covers booking and patient operations: agenda, patient list, conversion metrics, chat sessions and CSV export. If you need the record, TISS and finance in one place, iClinic is more complete. If you already have (or do not need) a record system and want a focus on digital presence and booking, Veluni is more to the point.

Who iClinic is for

Who Veluni is for

Bottom line: iClinic is the choice for clinics that need the record, TISS and telemedicine in one system. Veluni is the choice for clinics that want branded digital presence, online booking and a management dashboard, with a free plan to start.

Frequently asked questions

Does Veluni have an electronic medical record?

No. Veluni is a website, booking and patient management platform, not a record system. If you need an SBIS-certified electronic record and TISS billing, iClinic (or another PMS) is the choice; Veluni can run alongside it as the digital presence and booking layer.

How much does iClinic cost in 2026?

According to the official site (September 2026): Starter R$99/mo, Plus R$129/mo, Pro R$169/mo and Premium R$299/mo, all per health professional. The free trial is 5 days, no credit card.

Does Veluni have a free plan?

Yes. The Free plan includes the clinic website, online booking and the management dashboard for 1 doctor, up to 30 bookings/mo, no credit card required.

Can I use Veluni and iClinic together?

Yes. There is no conflict: Veluni can be the website and booking layer while iClinic remains the record and billing system. Many practices separate these two functions.

Does iClinic's "website" appear on Google with the clinic's name?

The AgendarConsulta.com profile is indexed, but the domain belongs to iClinic. On Veluni, the clinic has its own page with structured data (MedicalClinic schema) and the clinic brand in the title and content.

Sources

  1. iClinic, "Planos e preços" (iclinic.com.br/precos), accessed 2026-09-22.
  2. iClinic, "Agendamento online" (iclinic.com.br/funcionalidades/agendamento-online).
  3. iClinic Support, "Habilitar o agendamento online de consultas para pacientes" (suporte.iclinic.com.br).
  4. iClinic Support, "Lembrete e confirmação de consulta via WhatsApp" (suporte.iclinic.com.br).
  5. Sou Vitória, "Alternativas a iClinic" (souvitoria.com.br), 2026 price verification.
  6. Reclame Aqui, "iClinic" (reclameaqui.com.br/empresa/iclinic), 2026 reputation metrics.
  7. Exame, "Conheça a iClinic" (exame.com).
  8. Veluni Health, "Planos e preços" (app.velunihealth.com).

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